PGPDM Program Structure

Quadmester 1
• Marketing Management
• Basics of Digital Marketing
• Content Strategy
• Email Marketing (with Hubspot Email Marketing Certification)
Quadmester 2
• Search Engine Marketing (With Google AdWords Fundamentals and Google Search Advertising Certifications)
• Social Media Management (With Twitter Flight School Certification)
• Search Engine Optimization
• WordPress
Quadmester 3
• Display Advertising Strategy (With Facebook Advertising Core Competencies Certification)
• Mobile Marketing
• Consumer Psychology and Business Buyer Behaviour
• Advertising and Branding
Quadmester 4
• Digital Strategy and Planning
• Customer Relationship Management and CRM Tools
• Personal Selling and Sales Management
• Project work