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MBA - PGPDM

MBA IN DIGITAL MARKETING

BIBS offers the best Digital Marketing course in Kolkata. It is a 2-year full time MBA-DM program which is unique ! Everyone understands that digital marketing is the future of marketing and business. This rapidly growing market is in a constant need for skilled digital marketing professionals. For this purpose BIBS is offering the top MBA in Digital Marketing to students and giving them a chance to excel in digital marketing along with their MBA, so that there are no obstacles, no limits to what students can achieve once they enter the corporate world.

Highlights

BIBS convocation day of MBA in Digital Marketing Program

Affiliation : Regular Full - Time MBA Program affiliated to Vidyasagar University, A NAAC Accredited, and W.B State Government University, recognized by UGC, Ministry of HRD, and Govt. of India.

Certifications: Internationally recognized certifications from Google, Facebook, Twitter and Hub spot, the course equips you for a world-class career in digital marketing where an estimated 20 lakh jobs will be available by 2020.

Live Learning: Mentored by experts from the Digital Industry, students are trained under live projects, first-hand experience from the corporates.

Internships: A paid internship after 12 months of classroom training sharpens the acumen of our students and gives them valuable exposure to the day-to-day activities in either a Digital Marketing Agency or the Digital Marketing Department of leading companies in the country.

MBA-PGPDM FLOW

The MBA-DM training and certification curriculum is based on the concept of LEAD, a process that takes a holistic approach towards learning:

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Learn the nuances of digital marketing as well as traditional marketing during the first 11 months in the classroom from faculty who are certified digital marketing professionals. Certifications from Google, Facebook, Hubspot and Twitter, the faculty would make it easy for you to gain insights into the workings of marketing using digital channels

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Experience digital marketing processes and techniques by visiting agencies and working on live projects involving digital marketing strategies, enabling you to gain invaluable hands-on skills. This method gives you a safety-net to try out creativity under careful mentoring, so that you don’t burn your hands later on during your internship.

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Apply the learnings during your paid internship at top digital marketing agencies and help their clients (some of the leading corporates of India). Your learning is completed in the industry, thereby validating your knowledge and skills that will prove invaluable during your final placement.

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EDevelop yourself into a Complete Digital Marketing Professional, with not just knowledge of digital marketing, but also an excellent grounding on traditional marketing. The perfect mix of knowledge, skills and experience will make you a sought-after professional once you graduate.


Significance of Certifications

The Industry Recognizes & Respects Digital Marketing Certifications

Today, Google, Facebook, Hubspot, Twitter and LinkedIn are universally respected names in the corporate sector. The certifications will open doors for you in the top corporates and digital marketing agencies in India and worldwide. In fact, the certifications we offer have been selected after consulting leading digital marketing professionals and industry bodies.

Digital Marketing Certifications Match Knowledge with Practical Application

Once you learn digital marketing concepts in theory, certifications are a perfect tool for validating that knowledge. Questions you are asked during your certification exams are modelled on practical application of your theoretical knowledge. That’s another reason why companies and agencies will favour you at the time of recruitment if you have the digital marketing certifications offered by BIBS.

Digital Marketing Certifications Keep You Updated with the Latest Digital Marketing Trends

The world of digital marketing is an exciting, dynamic world where changes happen every single day. Whether its search engines, social media or analytics, industry professionals innovate and improve every single aspect of the digital space. Anyone joining this amazing world may find it bewildering at times. That’s where certifications come in useful.

Digital Marketing Certifications Improve Job Opportunities and Enhance Salaries

The certifications offered by BIBS widen your knowledge, skills and experience so that you become an expert in a variety of digital marketing and digital advertising options and applications. This means more job opportunities and also, salaries show an upward trend in agencies and corporates in the digital marketing vertical for people with certifications by Google, Facebook, Hubspot, Twitter and LinkedIn.

Digital Marketing Certifications help you start up on Your Own

You can start your own venture and earn by applying digital marketing concepts you learn. Google, Facebook, Twitter and LinkedIn certifications equip you to create money spinning online ventures easily and live a fulfilling life as your own boss. Even if you set up your own digital marketing agencies, the certifications from big brands will win you the attention and respect of your clients.


MBA-PGPDM vs Other Program

MBA-DM
Oridinary Digital Markteting Courses
The program is designed in a manner to help you start and build a career in Digital Marketing. The primary focus is on providing you with some certifications which at best enhances your CV
Focused on creating marketing managers with deep domain knowledge of digital marketing. It tries to get the strategiser in you up & going No domain knowledge of marketing is provided, hence no focus on building strategies, but on executing order of digital marketing managers.
Typical placements are with corporates, chambers and other entities who need a manager who knows digital marketing. Generally jobs are provided in digital marketing agencies as entry level executioners
High salary package offered by corporates Usually lower salary packages offered by agencies who are into digital marketing
Full-time regular MBA gives students the required academic knowledge to build their careers No such advantage, students lack academic depth to rise further in career
globally recognised certifications some certifications are provided
Entrepreneurship project with live websites, paid media budget and analystics for hands on understanding of the digital business Generally entrepreneurship oriented skills are not imparted
Confirmed 6 - 8 months of paid Internships Generally no Internships are provided, if provided ranges for max 15-30 days
Ranked 2nd Best B school in Kolkata by Times B School survey. CRISIL A** rated. 13.6L highest salary & 4.5 L avarage salary makes our program a coveted one keeping placements in mind Superficial assistance provided, basically every candidate has to hunt for his/her own job
Entrepreneurial support through incubation centers No such support provided.

Industry Endorses MBA-DM

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Mr. Gangesh Chaturvedi

Head KVHS & Digital Projects
TATA Steel

"Digital marketing being a new, fresh dynamic segment, there is immense scope to leave your mark."

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Mr. Debashis Sen | IAS

Additional Chief Secretary, Govt of West
Bengal, IT & Electronics

"Digital marketing is the in thing and certainly has a great employment prospect at different levels of skill."

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Mr. Atanu Dutt

Senior Management Consultant

"Digital marketing is a very important part of any business. No company does only offline marketing."

MBA in Digital Marketing

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Internationally recognized certifications from Google, Facebook, Twitter and Hubspot, the course equips you for a world-class career in digital marketing where an estimated 20 lakh jobs will be available by 2020

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Our faculty comprises digital marketing professionals from the best agencies and corporates in India as well as experienced academicians holding PhDs in Digital Marketing and Ecommerce who bring a wealth of experience into the classroom

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Every quadmester includes live projects where students get the opportunity to apply their knowledge and create real-life digital marketing campaigns that contribute to the marketing strategies of some of the top corporates in India

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A paid internship after 12 months of classroom training sharpens the acumen of our students and gives them valuable exposure to the day-to-day activities in either a Digital Marketing Agency or the Digital Marketing Department of leading companies in the country

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The MBA-DM syllabus is constantly updated to keep pace with the dynamic changes happening in the digital marketing arena. With inputs from both the industry and academia, the BIBS course material is one of the most advanced in the industry, thereby ensuring that our students can always utilise their learning in live projects

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With increasing opportunities of start-ups in the digital space, the BIBS Entrepreneurship Cell, in association with National Entrepreneurship Network (NEN), provides fantastic opportunities and incubation facilities to students interested in floating their own venture

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BIBS’ proven and time-tested Mentoring Program assures mentoring by experienced faculty. From creating digital marketing campaigns, honing their soft skills, events and competitions to industry visits, mentors are with students all the way till their final placements. BIBS has a tie - up with Toastmasters International, a USA based company, for mentoring on Communication

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Campus placement opportunities are provided after the end of internship, with a pool of over 200 reputed national and international companies. BIBS ensures training for placements, covering aptitude tests, group discussions, personal interview preparation and psychometric tests help our students crack placement processes with ease.

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Students from any genre are welcomed to join this course: if you have the passion to be a pioneer in an industry that is growing, looking to try out new ideas and value your own creativity, then MBA-DM at BIBS is going to be an excellent investment for you

MBA-PGPDM Program Structure


Quadmester 1

  Marketing Management

  Basics of Digital Marketing

  Content Strategy

  Email Marketing (with Hubspot Email Marketing Certification)

Quadmester 2

  Digital Entrepreneurship

  Search Engine Marketing

  Social Media Management

  Search Engine Optimization

Quadmester 3

  Display Advertising Strategy

  Consumer Psychology and Business Buyer Behaviour

  Mobile Marketing

  Video Advertising and Branding

Quadmester 4

  Digital Strategy and Planning

  Personal Selling and Sales Management

  CRM 8 e- CRM

  Project

Digital Marketing

  Principles of Digital Marketing

  SEO and SEM Strategies

  Content Marketing Process

  Email Marketing

  Social Media Marketing

  Display, Video and Mobile Marketing

  Digital Marketing Strategy

  Science of Viral Marketing

  Growth Hacking Techniques


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STUDENT SPEAK


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Sushmita Sur | MBA Batch of 2021 - 2023

"BIBS provides us with various platforms and events to showcase our abilities, talent and help to enhance our skills. The faculties and mentors are very patiently explaining everything, clearing our doubts, experienced and friendly. Industry-oriented studies are available and getting industry exposure through corporate lectures. I wholeheartedly thank our mentors and faculties at BIBS for the constant support they are giving us to grow as a future employee of the corporate sector"

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Pallabi Chatterjee | MBA Batch of 2021 - 2023

"What I love about BIBS is the practical approach they take for their students to experience how things work in an industry/corporate. The teachers are also very helpful, friendly and they motivate the students a lot. The events conducted by our college are also very helpful in building confidence and personal skills. Also, the corporate lectures help us to understand the real corporate scenarios. Overall it has been a great learning experience."

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Anuja Banerjee | MBA Batch of 2021 - 2023

“Hi I am Anuja Banerjee, currently a student of Bengal institute of business studies in the marketing department. I was seeking admission for MBA from last year and I got to know about BIBS. As I come from a different background everything was new for me in the field of marketing but the faculty members were very cooperative and even during admission the management members were very much helpful. What I like about bibs is how they are conducting the classes and taking care of there student and providing them a good platform and scope of learning with such amazing professors and mentors”

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Sreeparna Mukherjee | MBA Batch of 2021 - 2023

“It's been a great feeling to be a part of this BIBS family. I am actually very much glad to share a positive journey till now. The facilities are extremely friendly, enthusiastic and they are always ready to help. At BIBS, I had countless opportunities to develop analytical and presentation skills, leadership and proactive thinking through various events. The department has made me gain knowledge and experience in business, ethics, and personality and professionalism.”

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Priyanka Sharma | MBA Batch of 2021 - 2023

“BIBS has been a great contributor to the development of my personality. I have enhanced my leadership, time management, and teamwork skills. Till now, my journey at BIBS has been full of knowledge and a better understanding of how corporate work, and I would like to thank my professors for always trying to bring out the best in me and polish me in my studies and other skills. I get to learn a a lot from their experiences. The best and yet very interesting thing about BIBS is the corporate sessions, where we get a chance to interact with Top Management people who give a brief idea of what skills and qualities companies are looking for as an MBA student. Thank you.”

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Simran Singh | MBA Batch of 2021 - 2023

“When my life was in a state of confusion, BIBS has shown the path to my career and provided a platform to explore myself and find solutions to many unanswered questions. In just 3 months they have taught me that development means not the development of self but the development of ‘we’ as a whole. BIBS gives equal importance to both corporate and social development sectors and thus becoming a premium B-school. I am happy with the overall model of teaching & With different assignments and corporate meetings It has definitely pushed me out of my comfort zone.”

CORPORATE SPEAK


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Mr. Chandrashekhar Ghosh

MD and CEO - Bandhan Bank

"The True element of Success are Passion, Hardwork and Determination. That’s the PhD you need to success"

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Mr. Sanjay Budhia

Managing Director - Patton Group

"BIBS is doing a phenomenal job by educating students through Industry. The students displayed a sense of keep inquiry which reflected their intelligence, Knowledge and maturity. I wish BIBS and the student success."

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Mr. Mayank Jalan

Managing Director - Keventer Agro Ltd

"Roll up your sleeves and know the business. You need to develop people who will take over the business grow and learn under you. Extremely refreshing experience to meet the young, enthusiastic batch."

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Mr. Sandipan Chakraborty

TM International Logistics Ltd. | (A TATA Group Company)

"BIBS students are wonderful. They have been mentored and groomed in very high standards and I am sure they will excel in their careers."

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Aloke Tagore

HR Head (Deloitte)

"It feels really wonderful to have interacted with the students of BIBS. They are very energetic."

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Anupam Khetan

Sales and Marketing (SAMSUNG)

"The students were very attentive and interactive. The questions they asked were quite relevant. Looking forward to have more sessions with BIBS students."

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Diana Mirza

HR Head (GSK)

"BIBS students are doing well for themselves. We look forward to hiring more students from here. the grooming at BIBS has helped them learn the tricks of the trade."

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D.K Vyas

CEO (SREI)

"Students must meet more industry experts from various industries. The students of BIBS are a good bunch of budding managers and I wish them all the best."

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Harsh Neotia

"Managing Director (Ambuja Realty)

It was a wonderful experience to interact with the students of BIBS."

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Jyotirmoy Bhattacharya

Zonal HR Head (Mahindra Finance)

"It’s been an enriching learning experience interacting with the BIBS students. They have immense potential."

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Manab Ghosh

President (Pidilite)

"I liked the students’ way of interaction with the faculty during the course of my interaction with them. All the best to the students and BIBS."

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Mr. Debargha Deb

Regional Manager-HR (Dabur)

“It is amazing to see a business school calibrating Industry with Education. Students of the MBA-IBM Program will definitely get the edge amongst competition with the work experience. I wish BIBS all the best and I am sure that this will brighten the careers for BIBS Students.”

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Mr. Dev Narayan Sarkar

Associate Director (Pepsico)

“Students in today’s competitive environment need to come out of their theoretical base and have more of practical oriented learning. This program provides and MBA aspirant with priceless experience, something that can never be replicated with any other learning.”

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Mr. Rohit Gattani

Divisional Sales Manager (Parle)

“There is no value greater than that of work experience. What we learn practically is always more relevant than theory. With the MBA-IBM Program, the students get more than just management knowledge, they get actual work exposure which will always give them an advantage in their careers. I wish them all the best.”

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